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The New York Mets’ on and off-the-field narrative has been challenging so far this season, but the MLB team is betting that longer-term its brand will grow with more behind-the-scenes content.
- It announced a new production deal with Range Media Partners, in which Mets owner and hedge fund manager Steve Cohen is a minority investor.
- The focus is to create content that will introduce the team’s players and brand to viewers beyond its core fan base, and create new opportunities for sponsors and partners to generate revenue.
To paraphrase the great Crosby Stills & Nash, it’s getting to the point where they’re no fun anymore…
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