Caitlin Clark‘s popularity in the WNBA could eventually put her on the same level as global pop star Taylor Swift, according to a marketing expert.
In her college basketball days with the Iowa Hawkeyes, Clark dominated with a string of outstanding individual performances and broke the NCAA all-time points scoring record in her senior year
But away from the court, her exploits and mild-mannered personality has attracted a huge fanbase – and it has followed her from Iowa to Indiana Fever after being the No.1 pick in the 2024 WNBA Draft.
There is already a huge demand for Clark jerseys, and her game shirt for the Fever is already the biggest-selling shirt for a draft pick in the history of basketball.
Arianda Jacob, known for her work as a marketer and influencer, appeared on the ‘Fearless with Jason Whitlock’ podcast, says she “doesn’t mess” with Clark for the fear of a backlash from her supporters, who have been dubbed ‘Clarksies’.
“Caitlin Clark is the Taylor Swift of Women’s Sport. We do not mess with Taylor Swift,” Jacob said. “We do not mess with Caitlin Clark because the Swifties will come for you… the Clarksies, or whatever you want to call them, will come for you.”
